Passionate about marketing and communications.
Challenger | Planner | Doer

As a marketing and communications expert with solid experience in relationship management, creative strategy and integrated communications, I handle tasks in customized ways according to each project's needs.

My fundamental belief is that proper quality products (incl. production chain), customer service (incl. after-sales) and marketing (incl. branding) are the key to success for any company - considering good people and lean processes as basic transversal supportive components. Therefore, powered by challenging the status quo, once I'm convinced that this unlocks the necessary answers to tackle brands' business challenges, I always strive for innovative ideas and audacious concepts. Three main ingredients shape my operational approach:

i. collaborative networking that merges different players to get the best out of each of the various core qualities
ii. tapping into culture, be it a trend or a human insight, for the sake of becoming relevant to the target-group(s)
iii. acting, even if still in beta-phase, in order to be a first mover or own territory, and also to learn and improve

After a one-year Rotary exchange program in the USA, I studied business administration followed by a marketing MBA in São Paulo. Those were simultaneously the springboard and the north star for the beginning of my professional career with MarComm and branding. At first for social, sportive and cultural projects in Brazil, from small NGOs to big local enterprises, but since my arrival in Germany 13+ years ago, with blue-chip brands such as BMW Group, BSH, Capri-Sun, Bang & Olufsen, The ORGANICS by Red Bull and Canyon Bicycles. By February 2024 I decided to dedicate a little part of my professional time to a private dream: to start building a mini Brazilian cultural hub in Germany.

My Italian citizenship reinforces my Southerner way of being. Barbecue or pizza with friends are a must. I greatly enjoy sleeping in my mini-van in hidden places in nature. Weekends with sports during the day and dance in the evening regenerate me. There's absolutely nothing I love more than my family!

Experience

KMS Team

Digital Account Director

Virtue Worldwide

Key-Account Manager

Serviceplan Group

Senior Account Manager, Digital and Integrated 360° Campaigning

MAN Truck & Bus

Manager, Corporate Communications

Ketchun Pleon

Junior Consultant, Corporate Communications

Clients

BMW Group
BSH
Playboy
Capri-Sun
Vienna Tourist Board
Bang & Olufsen
Hilti
The ORGANICS by Red Bull
Canyon Bicycles
Zeppelin Baumaschinen
ZEISS

Recognitions

The One Show
New York Festivals
The Webby Awards
ADC Germany
Epica
Effie Awards
LIA
Red Dot Award
Eurobest

Contact

jefersonlcocate@gmail.com
+49 176 70730229 

Languages

Portuguese - Native Speaker
English - Proficient
German - Proficient
Spanish - Advanced
Italian - Basic

Featured On

Lürzer's Archive
AdAge Creativity
The Drum
Little Black Book
Muse by Clio

🇮🇹 Anima italiana, 🇧🇷 coração brasileiro, 🇩🇪 Deutscher Geist.